From statesman.com, May 15, 2008...
Will people remember three-second video ads on their mobile phones? Do high-definition commercials on big screens get people's hearts racing more than ads not in high-resolution? Is the sports ticker crawl distracting, or does it add value to the 30-second TV spot?
A laboratory in Austin, to be founded by the Walt Disney Co. by the end of the year, aims to answer these questions and others.
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Wednesday, May 14, 2008
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